203 Bisset Court
Comparative Market Analysis & Pricing Strategy

Rough Hollow | Lakeway, TX 78738 | Prepared by Foreman Property Group, eXp Realty Luxury

A single-story, semi-custom former model home on Bisset Court. This analysis positions the home against its true peer set and recommends a disciplined entry price built to sell efficiently in the current market.

The Property at a Glance
203 Bisset Court — Rough Hollow, Lakeway 78738
Key Specs
  • Builder: Wes Peoples Homes (semi-custom) — former community model home
  • Year Built: 2014
  • Living Area: 3,733 SF
  • Configuration: 4 bedrooms / 3.5 baths, single-story floor plan
  • Lot: 14,250 SF (0.33 ac) corner homesite — no pool, generous yard with room to add one
  • Garage: Oversized 3-car with ample storage
  • Schools: Lake Travis ISD
Community: Rough Hollow

Yacht Club & Marina, resort pools, 22+ miles of trails — one of Lakeway's most sought-after master-planned communities.

What Sets This Home Apart
Model-home pedigree, one-level living.
Wine Room & Butler's Pantry

See-through wine room and butler's pantry off the formal dining room

Retractable Glass Wall

Great room opens to a covered patio through a retractable moving glass wall

Chef's Kitchen

Designer counters and backsplash, six-burner gas cooktop, oversized walk-in pantry

Rich Hardwood Floors

Through the main living areas; distinctive detailed ceilings in every room

Primary Suite

His-and-hers vanities, soaking tub, and multi-head walk-around shower

Study with Built-Ins

Custom built-in bookshelves; single-story layout — a premium for the move-down luxury buyer

Micro-Market Context: Why Bisset Court Is Its Own Tier
Not all Rough Hollow product is priced the same. Builder and street matter.
The Tier Breakdown
  • The Bisset Court semi-customs (Wes Peoples) consistently command the highest price-per-foot in the neighborhood — recent on-street closings at $403–$406/SF.
  • The production-builder streets — Rawson Bend (Westin), Rocky Coast and San Siro (Scott Felder) — trade meaningfully lower, generally $244–$373/SF.
  • Several homes in this pocket, including portions of Bisset, back to Highlands Blvd. This is a known, priced-in characteristic of the street rather than a differentiator between the Bisset homes.
Closed Comparable Sales — The Peer Set
Semi-custom / on-street comparables (most weight)
Closed Comparable Sales — Production-Builder Tier
Context for the floor (lower $/SF, different build class)

These homes are comparable in size but a step below on build class and finish. They establish the lower boundary, not the target.

Active & Pending Competition — The Pricing Benchmark
Entry price is governed by what a buyer can choose today.
Active Listings
Pending
Key Takeaway

The direct on-street active, 312 Bisset, is a larger two-story production home at $1,399,999 — this is the ceiling to respect.

Price-Per-Square-Foot Analysis
The subject sits between two forces: a superior semi-custom build, offset by a larger footprint and no pool.
Analysis
  • On-street semi-custom comps: $403–$407/SF — but on smaller 3,260–3,470 SF homes. Price-per-foot compresses as size increases.
  • Size-adjusted, a defensible rate for a 3,733 SF single-story semi-custom lands near $360–$385/SF.
  • No pool is a measured discount versus pooled comps; the large, pool-ready yard partially offsets it.
The Pricing Discipline: Two Levers, Both Pulled

To sell efficiently in this market, a home must be in the top 25% on presentation and the bottom 25% on price against the actives. Both, not one.

Presentation — Target: Top 25%
  • Former model with strong bones and finishes; shows well today.
  • Recommended pre-list prep to secure top-tier presentation: paint touch-ups, a driveway refresh, and a full deep clean, followed by professional photography, video, and staging of key rooms.
Price — Target: Bottom 25% of Actives
  • At $1,375,000, the subject enters below 312 Bisset ($1,399,999) and 112 Salinas ($1,425,000) — the value leader in the single-story semi-custom tier.
Recommended List Price
$1,375,000
$368/SF — Disciplined Entry

Built to command early attention and multiple showings.

Best Value-Per-Foot on Bisset Court

Clearly the best value-per-foot single-story on Bisset Court, positioned just under the larger 312 Bisset active at $1,399,999.

Both Levers Honored

Top-25% presentation, bottom-25% price against the actives.

Defensible Negotiating Room

Leaves room while protecting the seller from the stagnation that follows an over-ask launch.

Marketing & Concierge Plan
Foreman Property Group | eXp Realty Luxury
Professional Media

Architectural photography, cinematic video, and drone capture of the homesite and yard

Full Staging Consultation

Targeted key-room staging to maximize presentation impact

Dedicated Property Website

Single-property branding and print collateral for maximum exposure

MLS Launch & Luxury Syndication

Coordinated MLS launch, luxury syndication, and eXp Luxury network exposure

Broker & Agent Preview

Curated broker and agent preview to the Lake Travis luxury community

Timeline & Next Steps
First 30 Days

Each step builds toward a strong, well-positioned market debut designed to generate early attention and qualified showings.